The William H. Helfand Collection of Pharmaceutical Trade Cards

The Helfand Collection of Pharmaceutical Trade Cards comprises approximately 300 pharmaceutical trade cards produced in the US and France between 1875 and 1895. Colorful printed trade cards were used to advertise a wide range of goods in the nineteenth century; although introduced (in the mid-eighteenth century) as an ephemeral form of advertisement, they soon became collectors' items and were mass-produced in collectible 'series' comparable to those produced by sports teams in the twentieth century. They are now regarded as some of the best source material for the study of advertising, technology and trade in the post-Civil War period. The collection was donated to the Academy Library by Mr. Helfand

Click URL to view — http://www.nyam.org/library/pages/the_william_h_helfand_collection_of_pharmaceutical_trade_cards

Advertising, Marketing, New York Academy of Medicine, Pharmaceutical industry, Social history, Trade Cards, United States, William H. Helfand

eng

Museum library

United States (nation)

1875 1925